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Creative Services
• Excellent design skills in print and web including strong typography and color capabilities
• Editorial design expertise including layout, graphs, maps, feature pages and pagination
• Thorough understanding of printing process, concept through print
• Strong proofreading, editing and researching skills
• Expertise designing and maintaining production standards and establishing/maintaining brand
• Skilled in digital design, photography and video
• Expertise in social media marketing techniques, Facebook (ads, fan pages, iframes), You Tube, Twitter, LinkedIn, etc
• Internet savvy—eblasts, enewsletters, Google Adwords, email template design
• Excellent analytic thinking and creative problem solving skills with strong customer service skills
Computer/Technical Skills
• Proficient in Macintosh and Windows systems.
• Software application expertise:
Photoshop CS5, Illustrator CS5, InDesign CS5, Dreamweaver CS5, Premiere Pro CS5, Acrobat Pro 9,
Microsoft Office (Word, Excel, PowerPoint, Access), QuarkXPress, Tessitura, Wordpress, Cinamatize Pro, plus email services such as iContact, Constant Contact, Vertical Response, Benchmark, Gammadyne Mailer and Campaign Monitor
• Well-versed in web publishing technologies including html, xhtml, html5, css positioning, css3, xml, JavaScript, JQuery, Flash, Spry, dynamic sites, social media, search engine site optimization and analytics
• Able and driven to quickly learn and integrate new tools and technologies
• Macintosh expert in systems management, installation, troubleshooting and training
Teamwork/Collaboration
• Successful at promoting teamwork and individual accountability by modeling professionalism,
productivity and interpersonal effectiveness
• Experienced with vendors, clients, printers, press checks and photo shoots
• Effective committee member and team leader
• Skillful liaison, improving communication and building relationships
Management/Leadership
• Educated and experienced in supervisory and interpersonal relations
• Effective at staff procurement including temps, interns, freelancers in technical and creative areas
• Proficient at designing, evaluating, improving and implementing processes and procedures
• Highly-effective in developing a positive and productive work environment
• Well-organized, analytical, adept at multi-project management
• Skilled at planning, implementation and time management
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the wright design • Sebastopol, CA • 1995-Present
Serving as an outsourced Marketing Department for small businesses and non-profits offering development and implementation of marketing materials including branding, print collateral, websites, social media, public relations and promotions.
Wells Fargo Center for the Arts
Luther Burbank Memorial Foundation
Santa Rosa, CA • 2006-2011
Designed and developed print and web advertising, direct mail, brochures, posters, tabloids, enewsletters, eblasts and other collateral to promote and support all departments
Redesigned, developed and maintained the Center's website and extensive internet presence
including search engine optimization and social media initiatives
Developed and maintained brand identity guidelines which elevated the Center's look, tone and feel to a level of excellence
Designed, coded and tested the Center's frequent electronic communications including sales messages, invitations, fundraising materials, surveys, eblasts, enewsletters
Edited video to post on YouTube, edited audio features for posting on website, designed and updated Lobby and Box office videos
Assisted with directing and overseeing the work of outside vendors and support staff
Served as point person on a variety of marketing related projects including leading the integration of Tessitura web API adding select your own seat, member tracking with website, membership acquisition and online donations
Tracked web analytics and analyzed email campaigns to best serve our audience's needs
The Press Democrat
A New York Times Pulitzer Prize winning newspaper
Santa Rosa, CA • 1996-2001
Supervised team of graphic designers, special section editors, illustrators,
and pagination specialists.
Reconfigured team duties resulting in reduction
of overtime by
14 percent of total hours.
Organized and implemented Creative and Ad Design
Workshops for salespeople and new designers,
and Small Ads with Big Impact
Workshop for clients. Pointperson to New York Times Creative Intranet.
Established
an evaluation program for designers and page layout specialists.
Invited
to judge at CNAEA, CNAA, WCAA, and Redwood Empire Students in Journalism
competitions.
Created Designer's Handbook to ease transition to team organization
including procedures, tips, tutorials, and creative.
Designer of special
projects for advertising director, retail, and classified managers.
Department
liaison to find solutions to errors from sales to systems while improving
communication and relationships.
Sebastopol Times & News - Lesher Communications,
Inc.
Sebastopol, CA • 1990-1995
Macintosh expert - troubleshooting, training, software
installation,
systems management for three newspapers.
Designed and implemented "West County Discoveries" section,
cutting production and printing costs by one third.
Co-chaired Annual Sebastopol Business Fair with the Chamber of Commerce
from inception through their fourth year.
Tahoe World Newspaper
Tahoe City, CA • March 1988-December 1990
Implemented Sierra Ski Times Magazine - a weekly skiing
magazine for tourism.
Trained staff in the use of Macintosh software including QuarkXPress,
PageMaker, and Freehand.
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Certificates earned at Santa Rosa Junior College, Santa Rosa, CA - 2002 to present
Web Design Career, HTML Content Developer, Dreamweaver Web Content Developer, XML Web Developer, Project Management, Sales and Marketing Career, Small Business Management Career, and Supervisory Management Career
Currently completing an AA in Interactive Media Design with a 3.973 GPA
BA Degrees earned at Weber State University, Ogden, UT
Communication Arts: Graphic Design Emphasis and Art: Photography
Emphasis
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